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Wir schalten Werbung auf Partner-Websites über das Marketing-Buchungsportal AWIN. Um anonymisiert den Zuspruch unserer Kunden zu diesen Werbemaßnahmen messen zu können, wird dieses Cookie gesetzt.
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The Facebook Meta Pixel is a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (Meta), or if you are not a resident of the EU, Meta Platforms, Inc, 1601 Willow Road, Menlo Park, CA 94025, USA (Meta). This allows us to determine target groups for advertisements on the Meta platforms Facebook and Instagram based on website visits and browsing behavior there. We also use this pixel to measure the effectiveness of online marketing measures. This allows us to track the actions of users after they have seen and/or clicked on a Facebook ad or Instagram ad and subsequently placed an order. When you call up the website, the pixel is immediately integrated by Meta after you have given your consent and can save a cookie on your end device. If you subsequently log in to Facebook/Instagram or are already logged in to Facebook/Instagram, your website visit will be noted in your profile. The user data collected is anonymous for us and thus does not allow us to draw any conclusions about the user identity. However, this data is stored and processed by Meta so that it is possible to draw conclusions about the respective user profile. Data processing by Meta is carried out in accordance with Meta's data usage policy (https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0). If you are not a member of Facebook/Instagram, you are not affected by this data processing.
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